Domestic Violence.
Few days back an eye opening call from Mr Neeraj Gupta of Delhi inspired me to write this. He was quite concerned for the violence in TATA Ad. I watched the Ad and later saw series of other ads. I discovered actually punching bag is a MALE. The stats of male as perpetrator are all superficial, thanks to RTI.
It can be concluded well that world Survives by Torturing MEN even outside the courts. Even Corporate world, sell their Products by Showing Violence on MEN by WOMEN. When a man hits a woman it breeds sympathy for her. When a women hits a man, she breeds mockery and hatred for him, no matter what- no justifications are required for her to hit him. She is just supported.
The promos of "Mere Brother Ki Dulhan" are revolving around Katrina hitting Imran as the USP and Entertaining by public. Oh gosh!!! What a mentality!!!!
October is known for launch of Domestic Violence Act in 2005 to protect women. Since then the corporates and media has been soft on women and step motherly on man. They are pretending sleep over "torture on MEN" and rather adding entertainment angle to promote their product and belief that Men could be HIT like a commodity. Its all a mockery of men.
Here’s a look on Domestic Violence on MEN as USP (Unique Selling Proposition for Dumb Creative Heads) Is Entertainment all about SLAP SLAP SLAPPING Male everytime?
A few Illustrations...
TATA’s 25 Kmpl. ad uses the prop of a woman hitting a Man 25 times to explain 25 kms. per litre mileage of their new model. How cheap! Not just the car, but the Promotional Idea too.
Shame on Your Creative team, TATA's.
Kurkure OMG
This one is just too much!!!! Juhi Chawla, the miss India contestant who must have said that she would work for WORLD PEACE in her Q n A session is hitting a man umpteen times in this ad to sell a feature of HOT SPICY NAMKEEN. Very ignominious and pathetic sense of imagination.
GO IBIBO
Ya they can claim “No Male was tortured in this Ad as we have used Cartoons” but they promoted the idea of Domestic Violence on MEN by Women beyond dispute. Pathetic.
Is creativity all about Hitting Men, presenting it in a funny way and Making Money from this Violent Idea? Sad!
Here is the worst of all.
BINDASS TV: WORST...
Not all MEN have read Bible, Not all men are Mahatma Gandhies. A man retaliating to an unexpected tight slap, is mercilessly bashed up by blind P***y worshipers. As if the victim male was expected to receive the slap and do nothing. Nothing is being done about it. Such channels, Programs and Anchors should be given mental rehabilitation and community lessons as punishment.
Note: The Above Video apart from being very disturbing, also has extremely embarrassing and filthy language, where the male victim's Mothers and Sisters are cursed.
I, a citizen of India, human first; then a gender, protest this kind of outlook towards men. I want ministry for Men in INDIA soon.
It is such a SHAME. Can't take this lying quietly.
I am a Man! Hey! So what! Don't Slap me.........
Hey Guys, be A MAN and PROTEST the Wrong Doings. Be Proud being a MAN.
7 Comments:
Thanks for bringing up the reality ! I am a victim of such a stupid gender biased law. Hope fully if every man can raise his tone and express, if not a men's ministry, at least we can expect the laws to be made gender neutral. On the other hand the video's shows how men treat men & its shame & disgusting.
Jeevanand Krishnaswamy
Thanks for raising awareness from time to time. Will share this. Warm regards, Satish (Siff-Mumbai)
You are doing a good job....
bhai ... tum such me sacche hindustani ho... me aapko salam karta hoon......
Thanks Jay Kay for being a part of this movement.
Dear Satish, Thanks I was eager to know what you say.
Hey Anon, aap ne to mujhe best compliment de diya. I would have loved to know your name. Ek sachcha hindustani hi dusre sachche hindustani ko pehechan sakta hai.
No doubt, a sensitive matter is handled in an equally sensitised manner by you, Jinesh.
Truly speaking, innovative minds have lost themselves somewhere in their unknown attics which is why repeated SLAPstick comedy turned tragic element is the common view in the present scenario.
YES! Revival of mindset is the need of the hour.
MENs'Ministry that you have been talking about openly since times immemorial would soon be established coz the journey has already begun.
All responsible citizens of the country are/would be soon with you.
-CHEERS.
For any advertising against men, the solution is simple. Complain online through this link to advertising standards council of India.
http://www.ascionline.org/index.php/asci-about/52-cat-about-asci-regulations/asci-howtocomplain
Just do it. 10-15 should be enough to take down the advt.
nice write-up, could do without your dialogue-bazi and a little more research. maybe the definition of violence, human rights as per WHO, etc. Still, as an ex-editor, i think you should hang on to this idea, develop it some more, get more international media researched, add a bit of the opposition view point, maybe mail the ad makers, corporates and record their replies[or absence of replies]. who knows, it could even grow into a book. all my best.
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